Since almost all my daughters’ friends are various shades of brown and black, I’m frequently struck by the prominent shades of Band-Aids (or plasters as they are called here) and dolls. I remember walking into a drug store in N.E. Washington, DC and being unable to find a dark shade of Band-Aid for the kids I was working with. I thought about it for a minute and realized that, in this predominantly African-American part of the city, I was probably the only white guy who was going to be in that drugstore that day. Still, all the Band-Aids blended much better with my pink skin than they did with just about every other customer. Since then, I have seen some darker shades, and clear ones help, but check out the Band-Aid selection next time you are in a store. All the Band-Aids for kids in our house are now flashy kid colors – blue, yellow, red, green, purple, etc.
Finding multiple shades of dolls is another problem. Sadly, even when Christi does find black dolls for all the girls to play with, Kiara and Leila’s African friends (from all over the continent) still prefer the white-looking dolls; white dolls are “more beautiful” they argue (even when they are identical except for color). Do we need any more evidence of the powerful impact of popular imagery (TV)? Christi’s had to do a lot of work building the self image of these young girls as black, brown, and beautiful.
Reconciliation blog brings attention to the culture clash over dolls and quotes a comment under a post by Noble Mother that talks about her conflicted feelings over Bratz dolls – they like the color, but does not like the materialistic diva image.
Until the Bratz dolls came on the market, my daughter [black dad; white mom] just wasn’t really interested in dolls of any kind. She and I have lots of conversations about ‘what she is’…and she’s decided she’s not white, she’s not black, she’s brown. She’s often asked why there are never any brown babies in the stores? There are white and there are black, but not brown. And I’m sure she’s not been the only little girl asking this question.
The Bratz dolls, while I have major issues with many other factors about them, have given my daughter a sense of validation of her color. Now, there are dolls on the store shelves that look just like her. She no longer has to decide whether she wants a white doll or a black doll…she can get one that looks just like her.
Does Barbie represent an increasingly outdated notion of what “normal” mainstream culture looks like, while the Bratz signify a more multiethnic (or urban) aesthetic that is underrepresented among children’s dolls today? Even millionaire celeb Angelina Jolie, who adopted an African daughter, spoke up on this recently saying,
“and I look for a Barbie that’s African, and the African Barbie has straight hair! And you know, why has Disney never made a film with an African-American princess?”